I've just decided if I develop a breed (it doesn't apply as much to lines unfortunately), im just going to name them after myself, like the Whiting True Blue or Green
I don't think I saw this or commented.
I would say if it's something that is unique or "new" to your area and not just sop bred birds. Like I have starcombs and cometcombs that I'm working on that might have my hatchery name attached once I start selling them.