Well I personally give it to my horses in a large block in the pasture it is For equines not cattle...they make it like this for horses also... It is provided in a holder in each stall also,so they have access all the time so they don't try to hog it...lol if I did notice one of them not leaving the block alone for a long time I would provide it loose. I don't have performance horses like I used to so they dont loose huge quanities of salt during events and such,just trail horses for me now....im old and a heart patient ...rodeo is over for me! lol...ALL horses still need salt in SOME form so free access is a good thing! entertainmet value isn't something I have really used it for. High salt intake can cause dehydration, so a toy would be helpful , I use a jolly ball for entertainment value...Horses do get bored as do donkeys...and take on some distructive and/or unhealthy vices...young donkeys and horses also can use a variety of Large dog toys also like KONG toys,our young filly and our donkey both play with them the donkey grabs it in his mouth and sticks his head in the air and runs around with it trying to bray at the same time! an activity that is quarenteed to make us laugh. Good luck