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Because some chickens are more rare or valuable than others.
Showing is one, the ability to make money off them is another, quality aside from showing is another (
say I want a better dual purpose flock, I'm not gonna get some random cheap hatchery-based stock!) and another is rare breeds.
Some people consider chickens as important as others would consider horses, dogs, etc. Remember, if it weren't for us crazy chicken people who show, breed, and breath chickens - You with the pet laying hens wouldn't have the breeds, colors, strains, sizes, and availability you do now.
My Shamos I went through some good amount of money and time to get because they're a rare breed that is so incredibly different (
behaviorally, intellectually, physically, etc) from your average hen, and getting a good pair and more to preserve the breed is worth the time and money. Plus they do make far more money than a flock of Production Reds.
I spent a good amount of money and gas on my Sussex hens for a better dual purpose flock. They're imported line girls that weigh easily over 8 lbs and will do me great. Their offspring and grandchicks will provide excellent food for me, my family, and our dogs. Much healthier, tastier, and more humane than buying from the store, and much more efficient than getting, say, the neighbor's Australorps.
And then there's the stuff that's just too awesome but also too rare to drive 30 miles to get.
So that's when driving longer distances or shipping long distances comes in handy. Remember, you can't get everything from your neighbor or your favorite hatchery.