It may not be in all stores, but I used to get my rolls of Red Brand field fence through Lowe's. I'd order it online then pick it up when it arrived at the store. It was cheaper back then than TSC, but doubt it is anymore. I do prefer the sheep/goat fence for how thick it is (I had goats) but the taller welded wire was great for chickens and turkeys. So long as you can get a good stretch on it when you install it.