This started as a grassroots movement in France in the 60s and now accounts for 30% of the French market, despite costing double what commercial chickens cost.
They basically use a slow-growing bird, which is typical of many of the large breeds.
They then free range the birds and let them grow and age beyond commercial standards.
http://www.thepoultrysite.com/articles/1888/label-rouge-pasturebased-poultry-production-in-france/
They basically use a slow-growing bird, which is typical of many of the large breeds.
They then free range the birds and let them grow and age beyond commercial standards.
http://www.thepoultrysite.com/articles/1888/label-rouge-pasturebased-poultry-production-in-france/