Disagree. As someone who has worked with both dogs and the dog owning public professionally, there is very little about training a dog that is intuitive, especially in a culture (USA) where it's just the thing to do. Get married, white picket fence, 2.5 kids, family dog that doesn't have a job. That's considered the cultural "norm" (even if it shouldn't be). In that kind of environment its not surprising that most dog owners have no idea how to train a dog.If you don't have the intellectual capacity to be smarter than a dog that's pretty sad regardless of how much of a book you type it's fairly straightforward and simple
Dog training is neither simple nor intuitive. Nor is it always possible to overcome a dog's natural instincts with training